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Gen Y with Will

Native Advertising: A Radical Shift in Advertising That Targets You

"Native Advertising"—disguising a one-sided sales pitch to look like valuable information—has been around for decades.

Though advertisers may deny it, the hidden purpose of native advertising has always been pretty clear to FoolProof and many other consumer advocates: to trick you into accepting potentially faulty information as truthful information.

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Are You Ready for "Native Advertising"?

When conducting web searches, do you know how to tell the difference between search results that give you really helpful information and advertisements that may give you nothing useful at all (or try to sell you things)?

If you do, you're doing a lot better than most kids aged 12-15.

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FoolProof Top 10 Scams: Beware of the Red-Lipped Batfish Trick!

You're pretty "foolproof," right? You don't fall for those obvious scams that make you look and feel like a fool, do you?

When you look at FoolProof's "Top 10" list of scams, some of them seem too irrational for anyone to fall for, but they do. These scams are on our list because young people often fall victim to them, no matter how silly or irrational they seem.

Let's take a look at the list. Have you ever fallen for one of these?

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Are You Kidding? You're Not Thinking About Retirement Yet?

What's your vision of retirement? Freedom to do what you want? Travel? Fishing?

"Retirement" is about having the freedom to control your own life when you get older. It's a time in your life when you shouldn't have to depend on a job to live your life.

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Young People and Taxes!

Regardless of what job or career you may have during your life and what country you may live in—the U.S. or abroad—you're going to be paying taxes. In most situations, you may already be paying taxes.

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