Scams have been around for generations. Stealing other people's money has always been their goal. To do that, scams are continually evolving and scammers constantly come up with new ways to "deceive and thieve." Even though each new variety of scam brings results in widely publicized warnings and descriptions, why do people still fall for them? Scammers are master manipulators and know how to use several basic strategies to trigger your emotions and trick you into a quick action. No matter the scam, knowing these basic strategies can help you do a better job of recognizing any scam, whether it arrives by email, text, phone, snail mail or in person.